Handmade with love in Denmark
DYNAUDIO | Heritage Special launch campaign, 2020
Creative Concept | Campaign | Art Direction | Graphic Design
Creative Concept | Campaign | Art Direction | Graphic Design
The What
The Dynaudio Heritage Special is a passive standmount speaker that combines classic Dynaudio styling with modern acoustic technology. It’s a limited run tribute to the best parts of the speakers that have made Dynaudio great.
We wanted to be honest about where and how Heritage Special was made. And these speakers were 100% made in Denmark. That’s why the entire photoshoot is done at the actual Dynaudio factory in Skanderborg, Denmark, at the actual bench and machine where the cabinets are made. It’s a modern factory with modern tools and we needed to show that, but giving it that nostalgic and almost romantic treatment too.
We aimed to bring ‘classic’ back. So we concentrated on those hazy, warm, sunny afternoons. Soft light, lots of emotive ambiance and a strong connection to craftsmanship. It’s as if one of the cabinet craftsmen, has put a speaker on the bench and gone home for the evening.
The Heritage Special is handmade with love, right in the heart of Denmark.
The Who
Concept and Campaign: Casper Blæsbjerg, John Steward
Art Direction and Graphic Design: Casper Blæsbjerg
Creative Director: John Steward
Photography: Thomas Juul
Lights: Jesper Westh
Retouch: Mogens Wittrup, ELI
Art Direction and Graphic Design: Casper Blæsbjerg
Creative Director: John Steward
Photography: Thomas Juul
Lights: Jesper Westh
Retouch: Mogens Wittrup, ELI
