Breathe
DYNAUDIO | Contour i Nordic Silver campaign, 2023
Creative Concept | Art Direction | Graphic Design
Creative Concept | Art Direction | Graphic Design
The What
Nordic Silver is a new finish added to the ‘Dynaudio Contour i’ speaker range.
This new finish is made from Poplar wood, but it’s Nordic in look, feel and spirit. It brings up visions of crisp Scandinavian winters, when you’re warming up in front of the fire, hot chocolate in hand, and your favorite album playing.
These were the thoughts behind the name and the foundation for the whole look and feel of the campaign and its accompanying lifestyle images.
The overall concept is one of 'hygge'. The silvery-grey speakers together with silvery-white winter outside, but nice and warm inside. To sit down, relax, 'breathe'... And take it all in.
The Who
Concept and Campaign: Casper Blæsbjerg, John Steward
Art Direction and Graphic Design: Casper Blæsbjerg
Creative Director: John Steward
Photography: Thomas Juul
Video: Henrik Kastenskov
Interior Styling: Helene Kofoed Sørensen, ByHelene
Make-up Artist & Stylist: Anne Rimmer
Retouch: Mogens Wittrup, ELI
Model: Claus, Basic CPH
Art Direction and Graphic Design: Casper Blæsbjerg
Creative Director: John Steward
Photography: Thomas Juul
Video: Henrik Kastenskov
Interior Styling: Helene Kofoed Sørensen, ByHelene
Make-up Artist & Stylist: Anne Rimmer
Retouch: Mogens Wittrup, ELI
Model: Claus, Basic CPH
