Contour Legacy
DYNAUDIO | Product announcement, 2024
Creative Concepts | Art Direction | Graphic Design
Creative Concepts | Art Direction | Graphic Design
The What
The Dynaudio Contour Legacy is a passive floorstanding speaker that continues and expands ‘The Heritage Collection’, which started in 2020 with the Heritage Special.
The original Heritage Special campaign was a success because of the speaker’s emotional hook. It’s a desire product. You buy it with your heart, not with your head – and the floorstanding version will be exactly the same. Just bigger.
Recreating the nostalgic golden hour look of the Heritage Special campaign, with added Scandinavian coolness. This means a warm, nature-inspired location with colder blues in the color palette. We also added some high-tech, hi-fi equipment to show that this truly is a modern speaker in retro packaging.
A 'Modern. Classic.' if you will.
The Who
Creative Concept and Campaign: Casper Blæsbjerg, John Steward
Art Direction and Graphic Design: Casper Blæsbjerg
Creative Director: John Steward
Photography: Thomas Juul
Video: Henrik Kastenskov
Lights: Jesper Westh
Retouch: Mogens Wittrup, ELI
Interior styling: Anja Alfieri
Art Direction and Graphic Design: Casper Blæsbjerg
Creative Director: John Steward
Photography: Thomas Juul
Video: Henrik Kastenskov
Lights: Jesper Westh
Retouch: Mogens Wittrup, ELI
Interior styling: Anja Alfieri
Out-of-home, High End Munich 2024
The OOH assets accompanying the announcement of the Contour Legacy at the High End Munich show in May 2024.
