Every memory has a sountrack
DYNAUDIO | Activation campaign, 2023
Creative Concept | Campaign | Art Direction | Graphic Design
Creative Concept | Campaign | Art Direction | Graphic Design
THE whaT
To re-activate the Dynaudio Evoke series of loudspeakers in a way that appeals to the emotional side of music and its listeners, rather than focusing on the purely rational side of technology or materials, we came up with the ‘memory soundtrack’.
Songs we all remember because they remind of specific events in our lives. The songs that was accompanying you on the cross-country road trip, flat tires and all. The setlist for your first gig with the band. The song playing on the radio the first time you held your kid in your arms.
We activated this through social media, encouraging people to share their own music memories to drive engagement and putting it all together in a shared Spotify playlist.
Every memory has a soundtrack. What's yours?
The who
Concept and Campaign: Casper Blæsbjerg and John Steward
Art Direction and Graphic Design: Casper Blæsbjerg
Creative Director: John Steward
Video: Henrik Kastenskov
Art Direction and Graphic Design: Casper Blæsbjerg
Creative Director: John Steward
Video: Henrik Kastenskov
