Wireless. Limitless.
DYNAUDIO | Focus launch campaign, 2022
Creative Concept | Campaign | Art Direction | Graphic Design
Creative Concept | Campaign | Art Direction | Graphic Design
The What
The Dynaudio Focus series is a high-end all-in-one active speaker system. It only does everything.
But for many classic audiophiles, moving from passive to active will be a leap of faith. We wanted to empower them to make that leap. We wanted them to feel good about their choice – and to feel as if they now know something others don’t.
That’s why we took inspiration from the world of ‘high fashion’. Be a bit of a show-off and be proud of it. It’s empowering. It makes a statement. It’s totally comfortable with itself. Our creative approach puts the speakers front and center, proudly showing themselves off as if on a catwalk.
Daring to be different.
The Who
Concept and Campaign: Casper Blæsbjerg, John Steward, Henrik Kastenskov
Art Direction and Graphic Design: Casper Blæsbjerg
Creative Director: John Steward
Photography: Henrik Kastenskov
Retouch: ELI
Art Direction and Graphic Design: Casper Blæsbjerg
Creative Director: John Steward
Photography: Henrik Kastenskov
Retouch: ELI
Out-of-Home: High End Munich 2022
Using the graphics and color scheme of the campaign images, we teased the upcoming Focus speakers without actually showing the product, since the Focus series wouldn't officially be announced until later during the show.
