Hi-Fi starts with Emit
DYNAUDIO | Emit launch campaign, 2021
Creative Concept | Campaign | Art Direction | Graphic Design
Creative Concept | Campaign | Art Direction | Graphic Design
The What
The Emit series is Dynaudio’s entry-level product for the aspiring hi-fi enthusiasts. It’s for the music-lovers who wants to take their first steps into proper high-end hi-fi. With this campaign we wanted to show exactly that, so with a series of images depicting a 30-something couple in their reasonable-sized apartment somewhere in the city, going through life and taking their aforementioned first steps. They listen music, watch movies and play games. Together and by themselves. It’s about real people in real situations.
The campaign copy reflects this too: The best Sunday afternoons start with Emit, movie night starts with Emit, beautiful beginnings start with Emit and more.
It all starts with Emit.
The Who
Concept and Campaign: Casper Blæsbjerg, John Steward
Art Direction and Graphic Design: Casper Blæsbjerg
Creative Director: John Steward
Photography: Thomas Juul
Lights: Jesper Westh
Interior Styling: Anja Alfieri
Retouch: Mogens Wittrup, ELI
Models: Cherie & Alexander, Basic CPH
Art Direction and Graphic Design: Casper Blæsbjerg
Creative Director: John Steward
Photography: Thomas Juul
Lights: Jesper Westh
Interior Styling: Anja Alfieri
Retouch: Mogens Wittrup, ELI
Models: Cherie & Alexander, Basic CPH
