Legekæden

Role

Art Director & Graphic Designer

What

Catalogues & POS/instore

Who

Legekæden

Where

Kid:vertising Agency

When

2015 – 2016

LEGEKÆDEN has been a part of the Danish toy store market for the past few decades and Kid:vertising Agency had been with them for almost as long making their advertising, POS and catalogues among others.

While working at Kid:vertising Agency I was a big part of the entire catalogue process, from early concept brainstorms, layout and design to photoshoots, editing and exporting final print files sent to the printers. Throughout 2016 I also designed some POS packages and instore materials for the LEGEKÆDEN stores to go along with the release of the newest catalogue.

I helped produce a total of 10 different LEGEKÆDEN catalogues from 2015 to 2016.