Kidz Delight

Role

Art Director & Illustrator

What

Concept development, storyboards & video production

Who

InToy

Where

Kid:vertising Agency

When

2015 – 2016

The idea was to make a “viral video”, where we put two kids in the shoes of adults and in “adult situations”, but seen through the innocent eyes of children.

The first video centering on a coffee machine (and a reference to Nespresso’s George Clooney commercials) was very popular and a big success with the clients. So popular it spawned a sequel the year after – this time centering on a “smart watch” for kids and spoofing non-other than James Bond.

I was very involved as creative lead in both video projects and the production of them, from early storyboard drafts to the final post production and editing.