Kids Coolshop


Art Director & Graphic Designer


Visual & brand identity, logo/logotype, POS/instore, YouTube branding & catalogues


Kids Coolshop


Kid:vertising Agency


2016 – 2017

Kids Coolshop is the result of a shared vision between 5 previously LEGEKÆDEN toy stores and the webshop

Kid:vertising Agency was hired as their advertising agency and tasked with bringing everything together with a new concept, visuals and brand identity for this new chain of toy stores – including name, profile and logo.

I worked on the project from the beginning and helped define a lot of what would become Denmarks new thriving toy store chain as of early 2017.