Denim Dog Illustrations

Role

Illustrator & Graphic Designer

What

Posters, how-to guides, digital content & others

Who

JACK & JONES INTERNAL

Where

JACK & JONES STORE CONCEPT, BESTSELLER

When

2018 – 2019

When JACK & JONES introduced a new brand identity in 2018 it was in the company of a new “mascot”, the Denim Dog.

The Denim Dog is usually depicted in a rough and almost “ugly” drawing style, which I adapted and used for a variety of internal communication materials for both print and digital.